10 principles of design by Dieter Rams

Category: Design

Post Contributors: Jon Stevens, Olivier Blanc

Dieter Rams, an internationally renowned German industrial designer, established ten design principles widely recognised as the basis of modern minimalist design.

1-GOOD DESIGN is innovative

2-GOOD DESIGN makes a product useful

3-GOOD DESIGN is aesthetic

4-GOOD DESIGN makes a product understandable

5-GOOD DESIGN is unobtrusive

6-GOOD DESIGN is honest

7-GOOD DESIGN is long-lasting

Illustration by Lin Xin Yan

8-GOOD DESIGN is thorough down to the last detail

9-GOOD DESIGN is environmentally-friendly

10-GOOD DESIGN is as little design as possible